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AP Social OnDemand Webcast:

The ROI of Social Media

How does one calculate the value of a tweet, a friend, or a check in? And should you?

A true marketing scientist will tell you to never spend a single dollar on something you can't calculate the return.

From direct mail to trade shows to a super bowl ad… we work hard to know what our investments will return. ROI is also how we convince the CEO to give us money every year to PAY for our precious social media programs.

But lets be honest…between friends. Do you really know what your social media program’s ROI is? Could you even calculate it if you tried? Should you? Or is there a better metric to use?

Join some of the best minds in Social Media from Microsoft, SAP, Unmetric, the Social Media Group and UCLA as we discuss – and debate the topic.