OnDemand Webcast:
'Showrooming': Manage the Impact to Maximize Brand Loyalty

Showrooming, a common practice in consumer electronics, books and durable goods, is fast becoming common place across all consumer products categories. How do consumer products companies work with their retailers to better engage consumers in retail stores and provide compelling reasons/ offers for the customer to on-the-spot.
Watch this webcast to hear the latest trends and best practices and learn how to incorporate them into your 2014 plans.

  • Key industry trends and statistics from Edgell Knowledge Network research studies
  • How CP manufacturers can capitalize on multiple in store opportunities to engage the consumer
  • How technology enables consumer products companies and retailers to work together to enable the perfect store experience

Gurav Pant, Research Director, from the Edgell Knowledge Network will speak about the latest trends in showrooming and how your brand becomes even more important to generate engagement, loyalty and sales. Joining Gurav, is Ariane Lindblom, Senior Director, Sales Line of Business, from SAP. Ariane will discuss how technology is enabling advances in retail execution and how it is helping retailers to create a better buying experience for their customers and drive loyalty.
Kara Romanow, Executive Editor, CGT